Master of Business Administration, or MBA, degrees are highly valued globally for developing leadership and management skills. Students that enroll in MBA programs can learn about, adapt to, and manage a variety of international business contexts. They gain a deeper understanding of the theoretical knowledge and practical abilities that will support the industry’s and the nation’s economic progress.
A significant population has been drawn to the expanding OTT platforms like Amazon Prime Video, Netflix, Disney+ Hotstar, Voot, Sony Liv, MX Player, Zee5, ALT Balaji, Eros Now, and Arre, which have allowed them to extend their networks in our nation. MBA marketing graduates can have a promising future thanks to the continual development and progress of Artificial Intelligence (AI) technology. These grads can work with experts to create new software or work as data journalists or technical content writers.
MBA in Marketing
A marketing MBA entails promoting a company’s product to a wide range of domestic or foreign populations, whether it be hardware, software, or consumables. Personnel that are self-assured and have strong marketing and communication abilities are a benefit to the business. They are able to sell any product to any customer with the right market and target customer expertise.
Career Options for Marketing MBA Graduates
Students who have earned an MBA in marketing have a wide range of job opportunities at their disposal, depending on their areas of interest and those offering them a fair wage. Job prospects for MBAs in marketing are currently very popular in the sector.
Since marketing is in demand, having an MBA at the correct moment can guarantee that you have outstanding career chances in marketing, as most employers are seeking for one to expand and enhance their firms. An MBA graduate is supposed to have a focus on research. In order to function under pressure, it has acquired management abilities, a problem-solving mindset, business acumen, and goal-oriented behavior.
Payroll Package
Students who earn an MBA have access to a well-known job profile and a competitive income. The average annual pay for recent MBA graduates is between 4-6 lakhs. Fresh MBA graduates from the best business institutions in our nation make between 3 and 15 LPA per year. In order to succeed in management, you need time, talent, and experience. They can earn between 15 and 40 LPA with good knowledge and managerial abilities.
Here are some of the most popular jobs after MBA in marketing:
• Marketing Manager
• Brand Manager
• Asset Manager
• Corporate Sales
• Media Planner
• Media strategist
• Media manager
• Product Manager
• Head of Digital Marketing
• Online marketing
• Retailing Management
• Customer Relationship Management
• Analytical Marketing
• Competitive Marketing
• Advertising Management
• TV producer
• Audio/Video Editor
• Corporate Communications Head
• Digital Media Analyst
• Channel Head
The top 5 career paths for marketing MBA graduates are listed below, which can lead to high-profile positions and solid compensation.
Brand Manager
The most innovative and active marketing professionals are brand managers. The task of marketing a brand to a large audience falls to the brand manager. Before selling the product, they must have faith in it. Customers’ perceptions of the product must be improved by brand managers.
Salary
Brand managers initially receive a pay package of 6 to 8 LPA. They can earn between 10 and 12 LPA if they have the necessary training and experience.
Sales Manager
One of the healthiest marketing strategies for promoting and selling any product is sales. The duties of a sales manager include meeting sales goals in order to earn bonuses, work long hours, and receive incentives. The sales manager should look good and be a great communicator.
One of the top MBA marketing positions that a graduate might try out is that of a sales manager.
Salary
Starting compensation for sales managers is from 5-7 lakhs per year. They receive a wage package that ranges from 8 to 9 lakhs per year based on their expertise and talents.
Market research analyst
A market research analyst targets a certain audience while compiling all relevant market data and trends. This results in the success of the organization’s sales and marketing teams. The specific issues with the market must be solved by analysts. To gain a deeper understanding of their customers, all startups, consulting firms, and global corporations like Amazon, Flipkart, and Nielsen employ market research analysts from top business schools like KCC Institute of Legal and Higher Education in Greater Noida.
Salary
Starting salaries for market research analysts range from 6 to 8 lakhs per year; with experience, these salaries can rise to 15 to 20 lakhs per year.
Digital Marketing Manager
As a result of technology advancements, digitization is now a crucial aspect of everyone’s life. Digital marketing makes it possible to reach a large audience for very little money. This requires methods other than conventional marketing expertise. It is more adaptable and makes use of the digital marketing expert’s inventiveness. In order to draw in more customers, digital marketing strategies must be engaging and compelling.
Students in the field of digital marketing have a variety of options, including:
• SEO Manager (Search Engine Optimization)
• Pay Per Click (PPC) Specialist
• Manager of social media
• Author of content
Salary
A digital marketing manager makes about 5-7 lakh per year in compensation. With years of experience and growing talents, salaries can reach up to 12–14 lakhs annually.
Public Relations Manager
All of the organization’s public relations-related operations must be coordinated by the PR manager. They also need to collaborate with the teams from other departments. They are in charge of creating a media relations and marketing communications plan. A PR manager is responsible for presenting the organization’s stakeholders with the proper corporate image.
Salary
PR managers start off with an annual remuneration package of about 4-5 lakhs. The package increases to 7-9 lakhs per year after five to nine years of service.
In a nutshell
The marketing and media industry seems to be a major job option for MBA grads given the rapidly evolving career options. Since marketing trends are always evolving, there are more prospects for MBAs in marketing, and these graduates are in high demand.